Intrigue!

I listened to this YouTube video today, and I was intrigued by this part:

https://youtu.be/ADfSbDOsvLI?si=z-kx8OmburGY3PU2

“r/AskReddit: What’s the dumbest idea that actually worked?
lajaunie:
How Cowboys and Aliens got made:

The property had been optioned but never used. They then made a graphic novel out of it, priced way under what a book that size would normally cost. They then offered them in bulk to the lathe comic shop chains around the country with the promise that if they bought a thousand dollars worth, they’d get a thousand dollar check from the publisher. Several comic chains did it and they got their thousand dollars back as promised. Seemed like a bonkers marketing strategy…until they used those sales numbers to go back to Hollywood and show them that they had the biggest selling graphic novel in the country. And it worked. A studio picked up the script and got it made.”

I’ve never seen the movie, and I had no idea it was a graphic novel. So, I want to buy it, read it, and see if it fared better than the movie!

I’ll buy it eventually, but for now, I’ll ruminate on this backwards genius marketing strategy!

Amongst cleaning my whole kitchen while my child runs around my feet, I’ll try and get to my next chapter review today 😊

SnS 🌹💀📜🥤